how to get your prospects to take action in healthcare

​These 12 principles will make you a better communicator in healthcare forever.

These principles work. Scarily well.

But, only if you take action.

This book is free for only the first 150 readers

I've been involved in healthcare for over 10 years. This is what I've learned as a clinician and conversion copywriter.

You will learn the following:

  • Why acting like a 5 year old child will put you ahead of 98% of your competition using the 'Why By 5' principle

  • The strange principle that shows you what WWE wrestling could teach the healthcare industry

  • How treating your prospects like monkeys can make them love what you do

  • Why 'changing the weather' is a non-negotiable to increase your conversion rate


I'm Dr Sugz Maha,

a general dentist and conversion copywriter for multi-national healthcare brands.

I've distilled my knowledge into a conversion framework for:

  • Clinicians who love learning new techniques, but can't get patients on board

  • Marketers who stop the scroll, but can't get people to say 'Yes'

  • Business owners burning money on lead acquisition, but don't see an RoI

By downloading this book, you will be a part of the Conversion Collective.

A group of like-minded individuals in healthcare who understand conversion is the difference between:


– A patient nodding along vs. actually saying yes


– A marketing team generating leads vs. conversions


– A sales page that ends in interest vs. one that ends in action

You will receive my weekly thoughts on conversion psychology that you can implement immediately.

Ultimately, that’s what this book is about.


How to get patients, prospects, and people who matter to act - without pushing, pressuring, or overselling.

Get your FREE book today.

This will only be free for the first 150 readers.

After that, it'll go up by £1 (or the equivalent dollar amount) for every 150 downloads.

    I will be sending you weekly thoughts on conversion and psychology in healthcare.

    Unsubscribe at any time. (But, I doubt you will)